Northgate Architects
A website that reads like a monograph
- Northgate Architects
- 2025
- Architecture
- Art direction, Website, Monograph design, Photography direction
The brief
Northgate had 40 years of built work and a website that showed six buildings. New clients were arriving through word of mouth and leaving the site with less confidence than they came in with.
What we did
We catalogued 212 projects and chose 38 that describe how the practice thinks. Each got a single lead photograph and a short plan drawing.
The site borrows the pacing of a printed monograph: one building per scroll, captions set in the margin, no carousels.
The same layout grid runs through the 320-page book, so the practice can move material between print and web without a designer.
Outcome
The studio now sends the website instead of a PDF portfolio. Competition shortlists in the first year doubled compared with the year before.
- Buildings documented
- 38
- Competition shortlists, year on year
- 2x
- Pages in the printed monograph
- 320
People arrive at our first meeting having read the site properly. That has never happened before.
Credits
- Creative direction
- Tomás Ferreira
- Design
- Ama Owusu
- Development
- Jonah Reyes
