Most common
Project
A full identity, website or product release, from research to launch.
- Named team of three to five
- Fortnightly scope reviews
- Two weeks reserved for finishing
- Design system and documentation
From£60,000
Duration: 8 to 16 weeks
Fixed fees, senior teams, work that ships.
Every project is priced as a fixed fee for a named team and a set number of weeks. Here is what we do and what it usually costs.
What we do
Brand
Identity systems built to survive real use: signage, packaging, tiny app icons and long documents.
- Positioning and naming support
- Logo and identity system
- Typography, including custom type
- Guidelines and asset libraries
Digital
Websites and products designed and built by one team, with a design system your developers will actually use.
- Product and interface design
- Design systems and tokens
- Static and headless websites
- Accessibility and performance audits
Motion
Motion rules that make a brand feel consistent everywhere it moves, and films for the moments that matter.
- Motion guidelines
- Launch and product films
- Generative and data-driven identities
- Interface animation
Packaging & print
Packaging and print that are easy to produce, often with a small tool so your team can make the next one.
- Packaging systems
- Label and template generators
- Books, reports and editorial
- Retail and event signage
Ways to work together
Prices are typical starting points for a UK client. Every project gets a written quote after a first call.
Sprint
One focused problem, solved properly: naming, a launch page, a design audit or a prototype.
- Senior designer and developer
- Brief back in week one
- Handover call and files
From£18,000
2 to 3 weeks
Retainer
Ongoing design and development for teams who ship every week.
- Guaranteed days each month
- Same team every month
- Quarterly planning session
From£9,000 per month
Six months minimum
How a project runs
Brief back
We write the brief back in our own words. One page: what we are making, for whom, and what we are not doing.
Design
Work in the open, reviewed every two weeks. When something new comes in, something else moves out.
Build
The same team builds what it designed, so nothing is lost in a hand-off.
Finish
Two weeks for accessibility, performance, documentation and training. Launches are calm.
Questions we get asked
Do you work with clients outside the UK?
Yes. About half of our clients are in Europe, Africa and Asia. We work in your time zone for key meetings.
Can you work with our in-house team?
Often the best projects do. We can lead, support or hand over to your designers and developers.
What happens if the scope changes?
The fee and the team stay fixed. We review scope every two weeks and swap work in and out together.
Do you offer payment in stages?
Yes. Projects are usually invoiced in three stages: at the start, at the midpoint and at launch.
How soon can you start?
Typically four to eight weeks from the first call. Sprints can sometimes start sooner.