Journal

Notes on identity, interfaces and running a small studio.

Steel lattice of a bridge seen from below, above a row of brick arches

18 August 20262 min read

Two languages, one sign

How we drew a signage typeface for Halden Rail where Norwegian and Swedish set at the same width, and why that mattered more than the logo.

Mireille Okafor

Close-up of an analogue alarm clock face

2 July 20262 min read

Fixed fee, flexible scope

Why we price projects as a fixed fee with a scope we can change together, and the three conversations that make it work.

Tomás Ferreira

Person typing on a laptop at a wooden table, with a phone and notebook beside it

21 May 20262 min read

The case for fewer carousels

Carousels hide most of what you put in them. Here is what we build instead on portfolio and product sites, and when a carousel is still the right call.

Priya Raman

Drafting table covered in technical drawings, with a protractor and set square

10 March 20262 min read

A design system is a set of decisions

Component libraries age quickly. The decisions behind them do not. How we document a design system so a client team can keep making good calls without us.

Jonah Reyes

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