Oyelaran Audio
Launching a headphone brand from Lagos
- Oyelaran Audio
- 2024
- Consumer
- Naming support, Brand identity, Packaging, E-commerce site
The brief
A first product with a tiny marketing budget, launching into a category owned by brands with 60-year head starts.
What we did
We built the identity around the founders' studio, not around Lagos as a backdrop. The product is the hero, the city is the credit.
Packaging uses one material and no plastic. It unfolds into a desk stand, which became the most shared photo of the launch.
The site sells a single product, so it tells a single story: listen, compare, buy. Three scrolls to checkout.
Outcome
The first production run of 4,000 units sold out in 19 days, with 61% of orders shipping outside Nigeria.
- To sell out the first run
- 19 days
- Orders shipped abroad
- 61%
- Plastic in the packaging
- 0 g
They kept asking what we would never compromise on, then designed everything around that answer.
Credits
- Design direction
- Ama Owusu
- Packaging
- Lucía Benítez
- Development
- Jonah Reyes
