Wayfinding for a railway that crosses a border

Client

Halden Rail

Year

2025

Industry

Mobility

Services

Brand identity, Wayfinding system, Signage typeface, Motion guidelines

The brief

Two national rail systems, two languages and three generations of signage. Passengers changing at the border had to read two different visual languages in the space of one platform.

What we did

1. 01

   We designed one signage typeface with Norwegian and Swedish glyphs drawn together, so both languages set at the same width.

2. 02

   Every sign follows a single rule: direction first, destination second, time third. Nothing else is allowed on a platform sign.

3. 03

   Motion guidelines cover departure boards, the app and in-train screens, so a delay looks the same wherever you see it.

Outcome

The system rolled out across all 41 stations in 14 months. Missed-connection complaints at the border station fell by a third in the first winter.