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Tessellate Festival

An identity that changes every night

Crowd with raised hands under white stage beams
Long-exposure ring of sparks spinning in a dark tunnel
Each night's pattern is seeded by its line-up.
Busy concourse with blurred people moving between escalators
Posters regenerate hourly on station screens.

Outcome

The 2023 edition sold out six weeks earlier than 2022, and the generator has run three editions without a redesign.

Nights, four unique identities
4
Earlier sell-out than 2022
6 wks

Late bookings used to be a design problem. Now they are just a new pattern.

Daan VerhoevenFestival Director, Tessellate

Credits

Creative direction
Kenji Arakawa
Creative coding
Jonah Reyes
Next projectVeld Cycling

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