Skip to content

Veld Cycling

Selling gravel bikes without the lycra

Green coastal cliffs with a winding path along the edge

Empty road running through a deep mountain valley — Shot over four days on public roads.

Person in an orange jacket and knitted hat facing a misty horizon — Riders were cast from Veld's own customers.

Outcome

The route planner generated more test-ride bookings than the previous three campaigns combined.

Test rides versus previous campaigns: 3x
Customers cast as riders: 12

Credits

Film direction: Kenji Arakawa
Microsite: Priya Raman

Next projectMorrow Hall

Oyelaran Audio2024Brand, packaging and launch site for a Lagos audio company selling its first studio headphone worldwide.
Northgate Architects2025Website and printed monograph for a Copenhagen practice known for public buildings in pale concrete.

Theme preset

Set the default in src/config/site.ts.